Dillon Chase
Block 4
Nowadays it seems like you can’t change the channel without hearing the word green. In this case, green isn't just a color, it represents the concepts of sustainability, reduce/reuse/recycle, reducing your carbon footprint, and being sensitive to the environment. This generation is more concerned about protecting the environment and reversing global warming, yet might be the least connected to actual experience in nature.
Parents of the current generation heard the dramatic news about the gaping hole in the ozone layer, and their children are taking the first steps forward to fixing it. They are doing this by thinking of new, and creative ways to reduce the amount of global warming and stop greenhouse gasses. The federal goal of reducing factory emissions is driving careers, and education in environmental studies.
Perhaps one of the biggest and most controversial subjects in the media is genetically modified organisms (GMO’s). Massive seed and chemical companies have transformed almost all of our food into a biological mess, and only very recently there has been an outcry against this. It seems like everywhere you turn you see the word organic and stores reminding you to buy locally. Buying locally not only supports the town/city that you live in, but also reduces the need to transport food long distances, which reduces carbon emissions.
Americans are very accustomed to seeing trash stations that come in three sections, trash, glass, and plastic. These can be seen in many public places, and are expected to be there. Recycling is a reflexive habit. For example when a restaurant has only a single trash can, most people will be confused and look for the recycle bin, some even take it with them home to recycle it properly.
As much as today's youth is concerned with preserving the environment, they sure don't spend much time out in it. Most of the american youths experience is probably from learning about it in a summer camp, or doing a “nature walk” around their local park. This lack of exposure might indicate how we've grown distant and more afraid of nature, while believing they feel connected to it when they actually aren't. Most Americans have grown so distant from nature that they really don’t know what it is anymore. A majority of the youth would rather stay inside and play video games than hike a mountain or canoe in a lake.
Nature has played a huge influence in how we've designed some of our modern inventions, for example studies on aerodynamics from bird wings have been implemented in airplane wings and the invention of Velcro being based on burrs sticking to hikers clothes. Even high end modern swimwear mimics shark skin in how its hydrodynamic. Modern designers and engineers have turned to nature to inspire them because most to all of the time nature is flawless.
Radio and television advertisements promote green products and green careers. Whereas one might have predicted a gasoline company would be interested only in gasoline, these companies have image ads lately to express their commitment in taking care of the environment and designing future fuels. Their ads are almost like a challenge for all listeners to reduce their own carbon footprint. Its a subtle message for people be more conscientious to strive to be green, for example by turning off the water while brushing their teeth, collecting rainwater to reuse in gardens, and not littering.
Because of consumers care for nature many environmentally friendly, and green products have become available, such as hybrid cars and biodegradable cleaning products. Look closely at your next beverage container from a takeout restaurant and you'll probably notice that its made from recycled plastics and plant matter. You can even choose to buy clean energy these days; entire towns are powered by wind farms.
Nature is a facet of American culture and will always influence the way we live. It decides what we eat, learn, and do in our everyday lives. With nature in mind we continue to improve how we use the resources we have available, nature is a beautiful place.